Goodboybob Doubles Cafe Footprint with Openings in New York and LA
Howard Bryman| August 11, 2026 Goodboybob in Venice, California. All images courtesy of Goodboybob. Southern California roasting companyGoodboybobdoubled its retail footprint in July, opening two cafes weeks apart on opposite sides of the United States. In early July, Goodboybob opened its first East Coast cafe in Hudson, New York. About two weeks later, it opened a full-service cafe inside theDeus Ex Machinagallery, workshop and apparel store in Los Angeles’ Venice neighborhood, taking over a coffee operation previously run by the Australian lifestyle brand. Goodboybob Venice Goodboybob Venice Goodboybob Founder Erich Joiner, who also founded production companyTool of North Americaand races cars professionally, told Daily Coffee News that the company made few changes to the Deus cafe beyond adding signs and replacing some artwork. Goodboybob added high-top tables and umbrellas to the patio while retaining the concrete bar and floors, white wall tile and repurposed wood surfaces. The cafe remains open to the surrounding store, whose focus on motorcycles, surfing, design and handmade goods complements Goodboybob’s aesthetic. “Goodboybob and Deus both celebrate crafted, hand-done stuff,” Joiner told DCN. “I did not want to come in there and blow it out and make a statement. I wanted to honor the Deus brand and our Deus relationship.” Goodboybob Venice The new cafes join Goodboybob’soriginal Santa Monica shop, which opened in 2017, and its Manhattan Beach location, which followed in 2021. Deus Ex Machina does operate cafe, retail and workshop concepts in numerous international markets, but Joiner said the logistics of expanding Goodboybob into more of those locations would be challenging. Goodboybob Hudson Meanwhile, about 2,500 miles northeast of Venice in the Hudson Valley, Goodboybob has taken over another former cafe. The Hudson shop occupies a vintage building with exposed wooden rafters, concrete floors and a garage door remaining from its origins as an
Howard Bryman| August 11, 2026 Goodboybob in Venice, California.
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