Session Room Brings Equipment, Training and Coffee Together in Portland
Howard Bryman| July 27, 2026 Inside Session Room at the front of the Roseline Coffee headquarters in Portland, Oregon. Daily Coffee News photo by Howard Bryman. A new Portland, Oregon, showroom and training space calledSession Roomis bringing specialty coffee equipment demonstrations, in-person education and fresh roasts under one roof. Located in two connected rooms at the front of roasting companyRoseline Coffee’s Portland headquarters, Session Room is led by coffee machine makerRatio, which is using the space to showcase its home drip coffee machines and related products. Espresso machine brand La Marzocco and Italian grinder-maker Mazzer will also display products at the Session Room, while in the longer adjoining room,Bellissimo Coffee Advisorsis returning to in-person business and barista education programming. Daily Coffee News photo by Howard Bryman. Walk-ins will be welcome during open hours, though Session Room is built mainly around free appointments for focused equipment demos and questions. “It’s difficult to get that in a retail store because people are busy. Maybe you’ll get five minutes of attention, but do you get half an hour?” Ratio Founder and CEO Mark Hellweg told Daily Coffee News. “We all have the same need, which is talking to our customers in a way that’s authentic and real.” Melbourne-based customization studioSpecht Designwill also display a customized espresso machine in the showroom and may consult with U.S. customers on future projects. In the adjoining room, Bellissimo Coffee Advisors Co-Founder Matt Milletto and other instructors will lead individual and small-group barista workshops, along with half-day and full-day sessions on cafe operations and business coaching. Daily Coffee News photo by Howard Bryman. The programming brings Bellissimo back to the hands-on training it moved away from during the COVID-19 pandemic, with updated coursework for today’s beverage trends, startup costs and digital-first cafe operations. “The demand and need for
Howard Bryman| July 27, 2026 Inside Session Room at the front of the Roseline Coffee headquarters in Portland, Oregon.
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